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Creative problem solving and collaboration can drive growth.

Growth doesn’t always require complex solutions—sometimes, the most impactful ideas come from thinking outside the box.

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I’ve driven success by designing pilot programs, leading experimentation, and fostering cross-functional collaboration. These strategies have helped scope new growth opportunities, refine user experiences, and deliver sustainable, measurable results—without relying on heavy engineering investments.

Challenges into Opportunities

Zero to One Pilot Programs

Four Fs of Pilot Programs

Pilot programs are a powerful way to explore untapped growth opportunities. By designing small-scale tests with minimal engineering resources, I’ve identified scalable new business ideas while mitigating risk.  From concept validation to data collection, these programs inform strategic decisions and provide actionable insights, enabling faster pivots and smarter investments.​

 

Examples of Programs I've Run:

  • Concierge Service

  • Group Purchasing Capabilities

  • High-Volume Classes (Learning Pods)

  • Summer Programs for B2B Partners

  • Class Matching

  • Outschool Unlimited

 

Experimentation

Experimentation fuels innovation. Through landing page A/B tests, user flow adjustments, and iterative design, I’ve fine-tuned strategies to improve conversion rates and drive engagement.

 

By leveraging data and user insights, each experiment becomes a step closer to building solutions that resonate and deliver measurable results.

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Examples of Experiments I've Run:

  • Landing Page Optimization

  • Onboarding Quiz Development & Optimization

  • Impact of Class Previews on Buyer Conversion

  • Bulk Teacher Messaging

  • Free Class Passes

Cross-Functional Collaboration

Great solutions often emerge from teamwork. By collaborating across product, engineering, supply, and design teams, I’ve developed creative solutions to complex problems without heavy resource demands.

 

These partnerships enable low-engineering fixes that prioritize user needs, streamline processes, and drive collective success.

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Examples of Impactful Collaboration:

  • Supply Partnership Marketing

  • Teacher to Parent Referral Program Productization

  • Educators as Marketers

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