Product & Growth Marketing Leader
Turning users into brand advocates drives business growth.
Turning customers into advocates requires more than great products—it’s about creating meaningful connections.
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By leveraging word-of-mouth strategies, strategic partnerships, and lifecycle marketing, I’ve helped brands foster trust, deepen engagement, and transform loyal customers into enthusiastic brand ambassadors. This isn’t just about retention—it’s about unlocking the power of advocacy to amplify growth.
Word of Mouth
Amplify Growth Through Advocacy
Word-of-mouth is one of the most powerful drivers of growth. By creating experiences worth talking about, I turn customers into advocates who naturally share their enthusiasm with others. Whether through referral programs, authentic customer stories, or engaging community initiatives, I focus on strategies that build trust and inspire conversations.
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This organic approach not only deepens relationships with existing users but also attracts new audiences—driving scalable growth fueled by genuine enthusiasm and credibility.
Partnerships
Drive Impact Through Collaboration
Strategic partnerships create powerful opportunities to amplify reach and deliver value to new audiences. By identifying and collaborating with like-minded brands, influencers, and organizations, I build partnerships that align with business goals and resonate with target audiences.
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From co-branded campaigns to resource-sharing initiatives, these partnerships drive awareness, engagement, and growth while strengthening credibility in the market. The result? Mutually beneficial relationships that unlock new channels for acquisition and long-term success.
Lifecycle Marketing
Retain, Engage, and Delight
Lifecycle marketing is the cornerstone of driving retention and engagement. By delivering timely, personalized messaging through every stage of the customer journey, I keep users connected and invested. From welcome series that set the tone to re-engagement campaigns that bring users back, I create meaningful touchpoints that build loyalty and long-term value.
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Strategic segmentation and data-driven insights ensure every message resonates, turning one-time customers into lifelong advocates.