Product & Growth Marketing Leader
Acquiring new users is the first step to growth.
Through targeted strategies like paid media, affiliate marketing, and personalized onboarding, I’ve helped brands attract the right users and turn them into engaged, loyal advocates.
Paid Media
I focus on crafting messaging that speaks to universal problems, capturing attention by addressing core user needs and aspirations. By targeting high-intent audiences and capturing demand efficiently, I ensure that campaigns not only attract the right users but also guide them through a seamless experience. This approach drives down customer acquisition costs, maintains an attractive payback period, and builds a foundation for sustainable growth.
Affiliate Marketing
Affiliate marketing is a powerful tool for driving awareness, activation, and long-term engagement. By building strong relationships with key publishers and influencers, I create strategic partnerships that amplify brand visibility and capture seasonal demand through well-timed CPA adjustments. This approach keeps customer acquisition costs low while maximizing reach and impact.
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I prioritize measuring success through key metrics like brand awareness, share of voice, and revenue growth to ensure affiliate campaigns not only drive immediate results but also contribute to sustainable, scalable growth.
Lifecycle Marketing
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B2C EdTech SaaS Activation Flow
Lifecycle marketing is a powerful tool for nurturing leads, educating them about your product, and incentivizing their first purchase. By leveraging thoughtful segmentation and crafting targeted campaigns, I ensure every user receives personalized messaging that resonates.
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I’ve optimized onboarding flows and welcome series to create seamless experiences that guide users from curiosity to conversion. This data-driven approach not only drives immediate impact but also builds the foundation for long-term customer relationships and loyalty.