Product Marketing

How do you craft a story that truly resonates? I’ve honed the art of using customer voices to shape authentic, compelling narratives that drive action.

Here’s how I’ve leveraged real insights to develop positioning, messaging, and go-to-market strategies that connect brands with the people they serve.

My Approach

Understand the
Audience

I dive into audience psychographics, motivations, and decision-making styles while analyzing competitor positioning and market trends.

Through conversations with customers, prospects, and cross-functional stakeholders, I uncover the insights that inform authentic and compelling messaging.

Create Simple, Actionable Positioning

I distill complex insights into simple, memorable product positioning and messaging guidelines that guide creative development across teams. These frameworks ensure every touchpoint reflects the product’s value and resonates with the target audience.

Build an Omni-Channel Strategy

I create a cohesive messaging strategy that adapts key campaign messages to fit each channel's unique strengths while maintaining alignment across touchpoints. This ensures consistency and clarity in how the story is told—whether in digital ads, emails, social media, or other platforms—delivering maximum impact at every stage.